Tips for Choosing a Product Photographer for Your Website
Well-taken product photographs can spell the difference between getting a sale and losing one, especially online. Here are some important considerations to make before choosing a professional product photographer to hire:
We’ll start with the general layout and message of your website. How will the images be integrated? Are you aiming for a cool, sophisticated look, or something warm and friendly? What is the main emotion that you want your customers to feel when looking at the pictures?
When trying to estimate the cost of the shoot, there are a some things you need to keep in mind. For instance, consider the physical location of the photographer and how much travel costs will likely be. Of course, how big or small the project is will also be an issue. Is the work going to be carried out per image or per project basis? What must must be photographed and how complex is the result you’re aiming for? For example, watches, jewelry and other reflective objects are more challenging to photograph compared to clothing garments.
Also consider whether the pictures will also used in newspapers, magazines or other media. These things are also going to influence your final cost. In general, photographers keep copyright of the pictures and give licenses only for specific uses (for example, you can use their pictures only on your website for a period of 5 years). Of course, you can always negotiate this, depending on your particular needs. When choosing a photographer therefore, make sure it’s someone who is customer-oriented, someone who will listen to you and make sure you are satisfied.
Ironing Out Details
An vital part of this discussion concerns details of the photo session itself – for instance, lighting, background, style, and so on. All these have to be in writing to keep future disputes at bay. It would also be a great idea to take a few sample shots on a few items first so you can vet them for quality, hence preventing expensive re-shoots.
Finally, just before you have the shoot, talk to the photographer about how much post processing you’re comfortable with. For example, changing brightness and color intensities is basic, how about more advanced editing techniques like adding filters to create a certain overall tone? This level of processing is actually even outsourced to specialists in most cases.
With professional product photographs, your website’s value can increase with little hassle. But first, you have to start by choosing the right photographer. There are many product photographers today, but do take time to review their work and look for a personality fit. You don’t only want someone who does the job right but is also a pleasure to work with.